UFC 258 took place this past Saturday and saw Kamaru Usman defend his welterweight title against Gilbert Burns. I take a look at all of the business happenings in Payout Perspective.
This past week, I was on with Paul Gift and John Nash for another episode of ShowMoney where we discussed the whereabouts of the UFC Antitrust case, One Championship’s financials and Bellator’s move to Showtime.
The Professional Fighters League announced an investment round of $65 million which will help with international expansion, talent recruitment and product innovation.
Bellator announced its own media rankings.
The UFC announced a deal with social video platform TikTok which will produce live content across the UFC’s channels. The multi-year deal should increase the visibility of the promotion to a younger demo as well as build up the base of followers on the platform.
In an interesting case that is not receiving too much traction, former WWE professional wrestler Booker Huffman aka Booker T has survived summary judgment against video game maker Activision.
As always, you can find updates on the business and legal aspects of combat sports at MMAPayout.com.