The NBA began this week and that meant it was time to look up my friend, NY Times best-selling author Rafe Bartholomew to talk about the NBA as well as his old beat for The Athletic and Grantland, boxing.
Also in the news, the UFC has brought back Bud Light as its official beer sponsor starting in 2024. And, after 6 years Modelo will end its sponsorship with the promotion. But, the beer brand (which is also owned by Bud Light’s parent company) elevated its presence with the sponsorship and the UFC deal along with other initiatives in other sports accelerated itself in the market.